Friday, March 6, 2015

Find Independent Book Marketers

Independent book publishers, also known as independent presses, are plentiful if not always easy to find. Because independent publishers often have far less money for advertising, they can go by the wayside if you don't seek them out. Their literary offerings are often equal in quality, if not superior to, mainstream publications. A few simple steps can help you find and enjoy independent book publishers.


Instructions


1. Look online for recommended independent presses. Many readers consider themselves indie aficionados because they prefer the innovative, experimental, edgy work that can bolster an independent press but that might otherwise drag down a mainstream publisher. Reviews, discussion boards and other literary websites can direct you to excellent indies.


2. Keep your eyes peeled for unusual publisher names in the bookstore. There are some independent presses that are marketed in mainstream bookstores. You might run across the likes of Hesperus Press or other publishers of obscure classics, or Soft Skull Press/Counterpoint, an up-and-coming company.


3. Ask your bookish friends. Many diehard readers are willing to delve into the independent and obscure from time to time. If you find that one of your friends enjoys a particular press, give one of their offerings a shot.


4. Read literary journals and look for independent book publishers' ads. Many times indie presses can afford a decent spread in a literary journal as opposed to a smaller, more expensive ad in a mainstream book publication.


5. Visit an independent book store. Indie sellers are more likely to embrace indie presses. Even if an independent bookstore doesn't stock an independent book publisher's work, they can probably special order items of interest.