You can find many ways to connect with the right person to buy your art.
Selling your art can be a highly personal experience so you'll need to find the right buyer. Finding that person who falls in love with your artistic creation can often be problematic but not impossible. You can showcase your art at live events or reach a wider audience through online opportunities, all the while keeping your eye on finding the perfect target audience or buyer.
Online
Online promotions have opened doors for artists, but with a seemingly endless supply of portals to display your artistic talent you'll need to be choosy, considering where your target audience is likely to browse.You can start by going to online auctioneers such as eBay, knowing you will be competing against hundreds, if not thousands, of artists. You can also find online galleries, art exchanges and social networking sites devoted to buying and selling your art. Your own website should feature your portfolio of art with an eCommerce model to make buying your art simple. As a way to drive traffic to your site, consider promoting on the public gallery sites, linking from art sites to your site, and using social media as a way to promote your work.
Dealers
Art dealers buy and sell art for a living and know find marketable art. You can work with dealers to sell your art, either by contacting the dealers directly or through exhibiting at local, regional or national shows with the hopes of getting discovered. Dealers, obviously, are in business to turn a profit, so be prepared to negotiate pricing with the dealer and also know you will only get a portion of the sale price, if your art sells. Dealers have connections to buyers that you do not have but not only must you first convince a dealer to sell your wares, you must also be willing to negotiate price and profit.
Art Exhibits
Exhibiting is the quintessential method for artists to display and sell their art collections. For many artists, showcasing their wares at a gallery represents a turning point in their careers, a sign that they have arrived. Having your own exhibit does not guarantee you will sell your paintings, but it is a step in the right direction. However, before you realize your dream, you may have to take several smaller steps, such as exhibiting at local or regional art shows, craft shows and other places were many artists are displaying their goods. If you find the right target market, you can be successful at selling your work before you hit the big time exhibiting your own collection at a gallery.
Networking
Selling your art at times can boil down to finding the right person for the right work of art. Finding that person can be done through networking. Not only can you network through social media sites, but also through connections in the art community, work, school, wherever you meet people. Make sure to have your contact information handy and be ready with selling price if, through your connections, you meet the next owner of your latest piece of art.
